Product Designer & Visual Experience Designer
I design digital products and immersive web experiences that make complex ideas feel clear, intuitive, and visually compelling.
Product design, interface systems, responsive websites, and visual direction, from early product structure to polished implementation.
Founder of SofinityX, an experimental web-design studio for conscious and creative brands.
Clear systems
expressive surfaces
Selected Work
Trendium Brand Identity · Creative Direction
A brand identity and creative direction system for a released crypto market-awareness product, focused on clarity, trust, premium digital energy, and responsible fintech communication.
View Case StudyTrendium Product Design · Interface System
The interface system behind Trendium's market dashboard, including trend cards, risk states, timeframe hierarchy, score language, and visually structured data communication.
View Case StudyLumaro Brand Identity · Positioning
A brand identity and positioning direction for a released real-estate image-processing product, designed to feel clean, capable, professional, and approachable for property-media workflows.
View Case StudyLumaro Website · Product Launch
The launch-facing website and digital experience for Lumaro, created to explain the product clearly, support download intent, and present the workflow with polished commercial clarity.
View Case StudySofinityX Brand · Responsive Web Experience
The evolution of SofinityX into a personal product-design portfolio, balancing psychedelic visual identity, readable structure, interaction design, and professional positioning.
View Case StudyBrand Identity · Packaging · Art Direction
A contemporary fragrance identity inspired by the emotional transition between daylight and night.
View Case StudyAbout Sofi
I began in visual and commercial design, developing a strong foundation in composition, hierarchy, branding, and communication. My work later expanded into digital products, where those skills became part of a broader process involving user flows, interaction systems, technical constraints, and product strategy.
Today, I combine product thinking with strong visual execution to design experiences that are functional, memorable, and carefully considered.
More About MeProcess
Define the user, problem, business objective, context, and technical constraints.
Organize information, map workflows, prioritize content, and establish the key interactions.
Build the interface system, visual language, components, responsive behavior, and interaction states.
Review friction, test assumptions, improve edge cases, and iterate through implementation.
Capabilities
Selected Visual Work
Services
Application structure, dashboard design, workflows, UI systems, interaction states, and implementation-ready product surfaces.
Responsive websites and web experiences with strong hierarchy, immersive motion, clear messaging, and accessible interaction design.
Brand atmosphere, art direction, interface visuals, campaign systems, and the connective visual language around a product or service.
Contact
I work with founders, teams, and creative brands on digital products, interfaces, and interactive web experiences.
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