Find the real goal.
We talk about your audience, what isn’t working, and the action you want people to take.
Independent designer. Ambitious ideas.
Sofi / Working worldwideA 30-minute conversation. Your idea, your goals, a clear starting point.
Potential, looking for a little direction.
Move over the pieces. Give them a little direction.
01 Show what sets you apart.02 Build confidence in your brand.03 Make the next step easy.
Experience Across
Platforms, marketplaces, and creator communities connected to my work.
Toptal
LinkedIn
Instagram
X
Fiverr
Upwork
PeoplePerHour
Guru.com
YouTube Creators
Twitch Creators
01 / Selected work
Different challenges.
The same intent.
Clarity that people can feel.
Craft you can see in the details.
02 / Built around your next move
Where do you
want to go?
Start with what you need.
Each service can stand alone or be part of a bigger project.
01
“We need a website that brings in inquiries.”
Websites & landing pages
Show visitors what you offer, why it’s right for them, and how to get in touch.
02“We need our product to be easier to use.”
UX/UI & product design
Simplify confusing journeys and design interfaces that help people find what they need and get things done.
03“Our brand doesn’t reflect how good we are.”
Brand identity & visual direction
Give your business an identity that reflects the quality of your work, from your logo to every customer touchpoint.
04“We need better creative for our ads.”
Campaign creative & advertising
Bring your offer into focus with campaign concepts, ad visuals, and messaging shaped around your audience.
05“We need to show up consistently on social.”
Social content & account support
Keep your channels active and recognizable with content planning, branded visuals, and ongoing account support.
06“We have the footage. We need a great video.”
Video editing & production support
Turn raw footage into a story worth watching, with purposeful pacing, clean edits, and motion that supports your message.
A person behind the pixels
Hi, I’m Sofi.
Your idea’s next
creative partner.
I connect the way something looks with the way it works.
My background spans visual and commercial design, brand systems, and digital products. That means I can think about the whole experience—from the first impression to the smallest interface detail.
You work directly with me to turn the messy, half-formed parts into something clear, considered, and ready to share.
03 / From possibility to something real
Good chemistry.
Clear process.
You don’t need the perfect brief.
You just need a starting point.
Give the idea a shape.
We align on scope, priorities, and direction. Structure and messaging come before the polish.
Make it feel like you.
I bring the direction to life through visuals, interfaces, and thoughtful interaction.
Get the details right.
We review, refine, and prepare the agreed deliverables for your launch or implementation.
A few things you might be wondering
Before we
say hello.
What if I’m not sure what I need?
That’s a useful place to start. Tell me what you’re building and what feels unclear. We’ll use the first conversation to explore the right direction.
Can you work with my existing brand?
Yes. I can build on your existing identity, refine what’s already there, or develop a new visual direction if the project needs it.
How do pricing and timelines work?
They depend on scope and deliverables. Share your priorities, target launch date, and budget range so we can discuss a practical approach before committing to the project.
Can you help with the launch too?
Yes. Campaign creative, social content, paid ad visuals, and video editing can be scoped alongside the website, product, or brand work.
Your next chapter starts with a conversation
Let’s make
something matter.
Tell me what you’re building.
We’ll figure out the right next step together.